Hey Lens Makers -- Flare Suppression Isn't Always a Good Thing

I could earn some serious cash if I started betting on the fact that every lens announcement in my inbox includes some version of the phrase "flare suppression" or "reduce flare and ghosting." I get it -- photographers want to be able to shoot towards the sun and still maintain some semblance of contrast. But, at a time when even mobile apps like VSCO have introduced digital filters that add flare, are lens manufacturers out of tune with what photographers really want? Lens manufacturers, if you...